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The Aesthetic Report
The perfect podcast for skin care professionals who want to learn more about how to make it in the industry, hear from industry leaders, get one-on-one interviews from your favorite skin care brand creators with the latest dish of news in the industry, and so much more! With a new topic every episode, this podcast has it all for skin care pros who want to go skin deep!
The Aesthetic Report
Opening A Business (Part 2) with Lauren Farmer & Elizabeth Brasher
Season 3 of the Aesthetic Report has officially come to a close with this final episode! Lauren and Elizabeth further last month's conversation on opening a business by getting into brand identity. Hear about choosing brand color, font, and aesthetic, keeping your image cohesive, and some tips and tricks from the experiences of DERMASCOPE's in-house aestheticians.
In this episode, Elizabeth and Lauren discuss...
[5:04] Considerations for naming your business, including how Lauren's business, Blush 'N Beauty Spa, got its name.
[14:05] Brand cohesiveness and the root of brand identity.
[16:52] Outsourcing technical aspects, like e-commerce and website building.
[18:44] Finding something that works for you and keeping it simple, despite the plethora of options.
[21:19] Navigating the pressure to give in to trends and outside opinions when building your brand identity.
SEGMENTS
[3:50] Topic Discussion
[28:59] Game
Follow DERMASCOPE:
Instagram: @dermascope
Facebook: facebook.com/dermascope
TikTok: @dermascope
Twitter: @dermascope
Threads: @dermascope
Additional Links:
Follow Lauren Farmer: @blush_n_beauty_spa_
Follow Elizabeth Brasher: @theskingal
