The Aesthetic Report

Packaging with Purpose with Allison Kent-Gunn

DERMASCOPE Season 5 Episode 6

Connect with us via text!

How much does packaging really matter? According to Allison Kent-Gunn, Sales Director at Berlin-Jansy and beauty packaging consultant, a lot more than you think. In this episode, she sits down with Michelle to share how packaging shapes consumer perception, drives brand identity, and communicates performance before a product is even used. Plus, she breaks down what sustainable packaging means today, the impact of new tariffs on overseas sourcing, and common mistakes to avoid. Whether you're launching a line or just love what’s inside the bottle, this episode unwraps everything you didn’t know you needed to know about beauty packaging.

Follow DERMASCOPE:
Instagram: @dermascope
Facebook: facebook.com/dermascope
Pinterest: @dermascope
TikTok: @dermascope

Follow Allison:
Instagram: @allisonturquoise

Additional Links:
Visit our website.
Learn more about this podcast.
Subscribe to the magazine.
Read the May 2025 issue

People on this episode