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The Aesthetic Report
The perfect podcast for skin care professionals who want to learn more about how to make it in the industry, hear from industry leaders, get one-on-one interviews from your favorite skin care brand creators with the latest dish of news in the industry, and so much more! With a new topic every episode, this podcast has it all for skin care pros who want to go skin deep!
The Aesthetic Report
The Wild West of Modern Beauty Marketing with Elizabeth Brasher & Lonice Stoker
From minimalist transparency to celebrity-backed controversies, beauty marketing is everywhere—and it’s getting bolder by the day. In this episode, Elizabeth and Lonice unpack the latest campaigns making headlines: The Ordinary’s stripped-down Instagram post calling out the industry’s obsession with celebrity endorsements, SKIMS’ $48 face-slimming wrap that’s sparked equal parts curiosity and criticism, and the rise of OnlyFans collaborations with brands like Urban Decay and TA3. Tune in for a discussion that dissects tone, timing, and brand identity in modern beauty campaigns—and what these trends might signal for the future of professional skin care marketing.
SEGMENTS
[04:18] Topic Discussion
[44:47] Product Reviews
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Elizabeth Brasher Instagram: @theskingal
Lonice Stoker Instagram: @lacedbylonicespa
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