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The Aesthetic Report
The perfect podcast for skin care professionals who want to learn more about how to make it in the industry, hear from industry leaders, get one-on-one interviews from your favorite skin care brand creators with the latest dish of news in the industry, and so much more! With a new topic every episode, this podcast has it all for skin care pros who want to go skin deep!
The Aesthetic Report
Community Over Competition: Inside Sorella Apothecary's Partner-First Philosophy with Danielle Munley & Emily Sindlinger
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This week, Sorella Apothecary co-founders Danielle Munley and Emily Sindlinger return to the show — Danielle bringing her entertainment-industry marketing background from E! and NBC, and Emily bringing nearly two decades of spa expertise from building Lime Spa into a five-room operation. In this follow-up to their origin-story episode, they dig into how Sorella has grown a partner base that acts more like a community than a customer list, and why putting partners first through education, connection, and a "community over competition" mindset has shaped every decision they've made. They also look ahead to this fall's lineup, including the new Melt Away Cleansing Ritual, holiday gifting, and a hint at a reworked rewards program for wholesale partners. Tune in for the honest, behind-the-scenes look at building a beauty brand around relationships — then check back in this September to see what Sorella has in store.
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